Carl Cross, Managing Director
On The Go Tours

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Katie Conroy, Global Head of Digital
 

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Alex Butterfield, Head of Sales & Customer Experience
Intrepid Travel

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Alicia Taggio, Customer Marketing & Advocacy Manager
Hootsuite

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Harry Fielder, Managing Director 
Umi Digital

I had the pleasure of working with Will on the relaunch of gapyear.com, a site that had spanned two thirds of our life spans and evolved into something that most project managers and developers were too scared to touch. The 200k+ pages, the terabytes of content, the 100k registered users and the antiquated content management system pushed the boundaries of even the most qualified digital project managers, let alone someone with the role of Managing Editor! The project twisted and turned through highlights and challenges but what didn’t waver was Will’s commitment, versatility, expertise and continued love of learning. Will should be hugely proud of what he achieved with the relaunch of gapyear.com and beyond. His unique combination of creative and commercial capabilities will certainly make him an indispensable member of a number of teams and I have no doubt that he will elevate many exciting and influential projects in the future.

Will’s writing abilities speak for themselves, and reading his content will do a far better job at showcasing his talent than what I have to say about it! A personal standout for me was his piece in the aftermath of the tragic London terrorist attacks; an article on what it meant to be a Londoner in an age of growing diversity, discourse and uncertainty for millions in the capital - it really struck a chord with me as a Londoner living in the vicinity. His content across medium.com, Lonely Planet, gapyear.com and other publications never fail to engage and touch.

His skills go far further than writing, however. Having worked with Will for a couple of years I have found that he has the rare ability to not only create inspiring content but also craft and execute on an overarching commercial strategy. As part of his creative process, Will carefully considers conversion funnels, attribution models, UI/UX, calls to action, SEO, split testing and website performance among other essential digital optimisation techniques. 

Anna-Lucy Bright, Senior Creative Social Strategist
Ralph

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Vicky Philpott, Top UK Travel Blogger
Vicky Flip Flop

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